The identity of the camping festival “Era of Discoveries”

The camping festival opened on July 22. “Era of Discoveries” provides tourism services, accommodation in glamping, mini open‑air cafes and various activities such as bike paths, swimming, quad biking etc.

+ printing products

Abt company

polygraphy

identity

glamping

development

C2B

Industry:

souvenir

There are a minimum of graphic elements which allows the user to focus on the main information the company wants to convey

The created identity is concise, geometric and minimalist in its details, featuring a bright accent color scheme and geometric lines. It perfectly conveys the atmosphere of active outdoor recreation and the essence of the festival

16*16 px

Use case for special events/ invitations/ merch

3 acceptable ways to use the logo

The colors are bright and contrasting; instead of using natural shades it was decided to use these colors which are associated with an active and vibrant time spent in the mountains

The size of the security field is determined by the height of the letter “O” from the logo "Era of Discoveries" which is taken as the basis

The logo features geometric mountains with a tent silhouetted within them. It is designed in a style of concise minimalism and has a minimum of details.
There were many different logo variants including ones featuring glamping and with many details but we settled on this one.

CMYK: 29, 5, 9, 0
#C0DBE7

CMYK: 2, 19, 23, 0
#F9DAC5

CMYK: 99, 93, 20, 7
#2D3073

Headlines

Main text

The company’s printing and souvenir products

Shopper

Flash drive

Cups

T‑shirt

Cap

Documents

Envelope

Invitation

Badge

Folder

Notepad

Business card

Poster