The oldest zoological museum in Russia and one of the three largest in the world. The museum’s history began in 1832. The exhibition includes more than 30,000 exhibits — animal taxidermy specimens, unusual dioramas depicting scenes from the wild and scientific displays that tell the story of life in a particular climate.

The created graphic elements are aesthetically pleasing to the eye and help the user better navigate the information.

Colors

Graphic elements

Fonts

Logo

They are absent but there is a very confusing infographic

Now the identity reflects the atmosphere and unique character of the museum; it has become more recognizable, harmonious, and has a unified style.

identity

redesign

C2B

UX/UI

the cultural sphere of social activity

Industry:

16*16 px

2 acceptable ways to use the logo

Default state:

On hover:

The size of the security field is determined by the circle taken as the basis from the museum’s logo

The logo features an elephant holding a ball with the date of the museum’s founding on it. The lower part of the elephant is inscribed in the letter M from the word “Museum”.

CMYK: 29, 5, 9, 0
#C0DBE7

CMYK: 2, 19, 23, 0
#F9DAC5

CMYK: 99, 93, 20, 7
#2D3073

CMYK: 80, 53, 0, 0
#3C6EB5

CMYK: 80, 53, 0, 0
#3C6EB5

Main text

Headlines

Informational:

Navigation:

On hover: