site redesign of the Zoological Museum RAS
The oldest zoological museum in Russia and one of the three largest in the world. The museum’s history began in 1832. The exhibition includes more than 30,000 exhibits — animal taxidermy specimens, unusual dioramas depicting scenes from the wild and scientific displays that tell the story of life in a particular climate.
- Analysis of the target audience and competitors;
- Selection of target, technological and stylistic analogues;
- Clarification of the technical requirements for site development;
- Definition of the site design strategy;
- Determination of requirements for the site’s functionality and content;
- Creation of a new site architecture and analysis of user interaction paths with the site;
- Development of the brand identity and proposal of alternatives to graphic elements;
- Creation of site wireframes and proposal of alternatives for the layout of individual pages;
- Site layout in Tilda; adaptation for mobile devices;
- Conducting testing and correcting design flaws based on the results.
- Improve the user experience
- Develop a new identity and design the site in accordance with it
- Increase the site’s conversion rate
- Create a convenient personal account system
tasks
goals
- Outdated site design
- Inconvenient navigation
- The text has no structure it runs like a canvas which makes it difficult to read
- Lack of emotional communication and company image
- The logo is hard to read
PROBLEMS OF THE OLD SITE
Abt company
UX/UI
identity
the cultural sphere of social activity
redesign
site
C2B
Industry:
The identity perfectly complements the site’s visual design conveying the atmosphere of a museum. The site’s visual design is now harmonious and helps users interact with the site more effectively.
The user path was improved by refining the logical structure of the site which increased conversion. The site header is now user‑friendly and helps with navigation. The pages have a logical structure that connects them to each other.
Redesign results
Site BEFORE the redesign
Exposition
History
Visit
Main
which improved navigation, structure and defined the main functions of the site
Analysis of the old structure and creation of a new convenient one.
2
Studying user paths
Market analysis and target audience segmentation
Pre‑project research
1
3
With adaptation
at this stage several variants for the site structure were proposed. A drawing was created for the approved version indicating all navigation and animation elements.
layout design
"Main"
Mobile version
360px
1200px+
PC version
Site
"Visit"
360px
1200px+
Mobile version
PC version
Page
“Exposition”
360px
1200px+
Mobile version
PC version
Page
"History"
360px
1200px+
Mobile version
PC version
Page
"Events"
360px
1200px+
Mobile version
PC version
